As Internet Technology continues to influence ways we learn, communicate and do business, the workforce and Modern Businesses and Modern Business Owners will need to adapt

The Art of Social Media, Scott Sakamoto, Internet Marketing, Social Media, Best Practices, good foundationGuy Kawasaki’s Webinar “The Art of Social Media: Power Tips for Power Users” will serve as the outline for your social media start as we uncover and discuss each of the following “Bottom-Up Social Media Strategies” to produce a focused, thorough, and compelling presence on some of the most popular Social Media platforms. 1

I know, there are all those Social Media platforms out there and you don’t know where to start. We have answers for you.

The Art of Social Media, Scott Sakamoto, Internet Marketing, Social Media, Best Practices

Look above; as the illustration suggests, there are many ways to additionally utilize your “Original” Content by repurposing it and publishing, sharing, or “boosting” it on different Internet Channels.

Still Not Convinced?

Not Convinced Social Media is Relevant for your Business: Click Here

It’s time you realize that the Internet today is a Basic Need for most people — it has changed ALL aspects of learning, from the way we complete routine tasks to our ability to connect with others. As Internet Technology continues to influence ways we learn, communicate and do business, the workforce and Modern Businesses and Modern Business Owners will need to adapt.

1. Here’s Why

Connect-the-Dots | Breakdown Silos | Collaborate

How many times have you heard those words come from my lips? The mantra for 2015 is COLLABORATE!

A new thought for those of you still stuck in “1998” Old, Tired Business Models that do nothing but provide a command-and-control management approach to “Top-Down” management results.

Those who know me and those connected to this “Tribe”, know the connective benefits of Social Media. They are also used to the thoughts and opinions of others. Collaboration in the Workplace and in your Organization is POWERFUL.

My prediction is that Social Communication Tools will lead to the downfall of hierarchical barriers and department silos within an organization = Coming soon; if not already.

2. People Love to Learn from Others

With the widespread use of social communication tools, your staff, colleagues and “tribe” will feel more empowered than ever to share knowledge in lieu of “Traditional” exclusive trainer-trainee relationships (see we’re already breaking down silos).

Google is Your Friend so is YouTube: People love to learn from others just as much as they like to teach others and be considered “Experts” on certain topics.

As a result, people are now accustomed to learning through the collective knowledge of others online. As a Business Owner, this is a perfect opportunity to Broadcast your “Specific” knowledge or talent that sets you apart from your competition.

For Managers, using the collective knowledge from others (employees) to train new hires means less effort = more efficiencies in the process of on-boarding.

The Steps:

Here’s whats down the road; What we’re thinking about talking about in this order:

  1. Get Started Now
  2. Build Your Social Media Foundation
  3. Learn to Feed the Content Monster
  4. Learn to Make Your Social Media and Blogging Work Together
  5. Attract More Followers = More Leads, More Sales

 

Next Time: Building Your Social Media Foundation

We’ll cover:

  1. Your Profile Image: What it Means
  2. Your Cover Photo: Why Your Brand is Important
  3. Your Bio: Your Personal Brand; Make One

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    1. Guy Kawasaki: The Art of Social Media: Power Tips for Power Users↩