The first step building your Social Media Foundation starts with who you are; and your “Story”; everybody has a “Story”…(if you need help, contact me)
Breathe = We’ll help you
Building Your Social Media Foundation: Here’s what you need
I could write a book on this topic. As a matter of fact, if you know of any Professional Head-Shot Photographers who BLOG, I’m looking for them. Please send them to www.PortlandPhotoGroup.com
often we only get one chance to make a Great First Impression and many times it’s the Internet that delivers that, so make your Profile Image Great!
The goal of any Professional Profile Image is to make people like and trust you. And, ultimately think you are competent and are “just the person” for the “Big Project” .
This is the part where we tell you to invest in good Professional Profile Photography; put your Best Foot Forward; remember to Comb the back of our head too; Is your Mother’s voice coming into hearing range now?
Remember, often we only get one chance to make a Great First Impression and many times it’s the Internet that delivers that, so make your Profile Image Great!
If you need help finding a good credible Professional Photographer who won’t take you to the “Wallet Cleaners”, we have some suggestions.
Some Tips to be Mindful of:
- Fill the image frame with your face
- Make your face asymmetrical or Three-Quarter view
- Not symmetrical or straight on
- Do not crop yourself out of another photo
- Quality, Quality, Quality, High Resolution is a must
- Have Fun with this = Remember your Smart Device has an excellent camera
For more help and photography resources, head over here to www.PortlandPhotoGroup.com
This is part of your Brand (image); the Engaging part of You; the part full of Wonderment and Amazing Stuff! = The Stuff that Makes Me Go WOW! = Show It!
Your Cover Image should start to tell your story; Stop me in my tracks; Make me want to Turn-the-Page and “Find Out More”.
I’m going to go out on a limb and hope that the image above of my Facebook Cover image illustrates the point = if not, we need to have lunch.
This is the part of most Social Media that is most understood. Let’s make it damn good = Better Than DAMN GOOD = Make it GREAT! = Better than that, let’s make it work for you.
Here’s a Sakamoto Secret Tip: Tell Your Story > Let Your Customers Know “What You Believe In”, and…
= What’s in it for them!
= Tell me how your Product, Service or Information is going to Make:
• me more money
• my life easier
• me better looking, etc.
Too many times as the illustration demonstrates people fall into the trap of talking about themselves. Get Real! = It’s not about You; It’s About Your Customer!
There are several great Social Media platforms that do a GREAT Job of conveying your Professional Profile (Your Brand). LinkedIn.com is one of our favorites and we often compare it to the ONLY other place besides your Own Website where you have COMPLETE Control over the Content of your Profile.
Now that you know that, invest the proper amount of time or OutSource it ala Tim Ferriss (My favorite book of 2013; Four Hour Work Week) to someone who knows that they’re doing = like us.
It’s important to make sure that not only should your Website be Optimized, but your LinkedIn Profile is Optimized for Search Engines as well as “Specifically” for your new customers who will be reading it. = Note: “Specifically”; utilize techniques that you know resonates with your potential customer = Need clarification = Contact Us = We’ll be happy to help.
Next Time: Social Media: Feed the Content Monster
- 3 different content approaches
- Consider collaborations
- Discover Content Curation