Continued content updates and creation is NOW a necessity for any Modern Business or Business Professionals who depend on results from sales and/or marketing efforts today.

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Continued content updates and creation is NOW a necessity for any Modern Business or Business Professionals who depend on results from sales and/or marketing efforts today.

This is the new Modern Business NORMAL.

Content Monster, The Art of Social Media, Scott Sakamoto, Internet Marketing, Social Media, Best Practices, Blogging At first blink, I’m surprised at how many of you think this will be easy and an almost equal number of you (anticipated) will push back and declare that you don’t have the time or resources to create content or more import to note; you just declared that you do not have time to market your business = the Care and Feeding of your Business.

So, Who will? This is probably the most daunting of all Blogging and Content Creation tasks.

Where the heck am I going to come up with good fresh Blog Content all the time? = I don’t have time for that!

Sound familiar?

Let’s Step Out of Those 4 “Usual” Walls for a Moment

Consistent ongoing content creation or production is a necessity for any professional firm wanting results from its sales and marketing efforts today. This is the new business reality.

We’ve Talked About This !

Good Content; useful articles, guides, tips, e-books, videos are exactly the type of content that will get your potential customers and clients to know, like, trust and remember you when the time comes because now they know what you “Believe In” when it comes time for them to hire someone that provides the Professional Services you offer.

What differentiates you from your Competition?

Those who work with me know that I will not accept Bigger, Better, Faster as an answer to this…

Understanding the way content marketing works is only half the battle. It’s the implementation that breaks or secures your success. I’ve even sought out behavioral scientists to help me figure this out.

The amount of quality content that you create will be far less than the social media content that you’ll share which creates a need for more content curation. Sharing a balanced mix of your own content and other’s people’s content is important.

Hopefully, some of these ideas will get you going.

This is your carefully crafted Blog Post that took you all week to write. I’m sure it’s beautiful and poetic and it took you a lot of work and… Tick-Tock, Tick-Tock

Where have we heard this before? It’s always more fun when you collaborate and work with someone. Go, Get it on! Create an Editorial Calendar with your Group Assignments and divide the work and conqueror.

Make your point, let others know what you believe while identifying another potential collaborator.

1. The Keys to Good Content Curation
Peg Fitzpatrick, Feed the Content Monster: What is Content Creation?

Writing a blog post, producing a video, designing a graphic. Creating original media to share with the world. These are all forms of content or content marketing:

  • Blogging
  • Vine videos
  • Telling a visual story on Instagram
  • Pinning on Pinterest
  • Long form posts with images on Google+
  • Visual content with text on Tumblr
  • Short form micro-blogging on Twitter
  • Facebook posts
  • YouTube videos

2. What is Content Marketing

The process of creating media to share who you are and what you are about without a hardball sales approach.

Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you.

from Copyblogger.

It is important to remember is that you are curating other’s content NOT stealing it. Per Steven Rosenbaum, “Take the time to give attribution, links back, and credit. The sharing economy works because we’re each sharing our audiences, and providing the value of our endorsements.

3. The Keys to Good Content Curation
Peg Fitzpatrick, Feed the Content Monster: How to Curate Content

  • Don’t share everything at once! You need to organize your content and share it at optimal times on your social channels.
  • Get organized with Hootsuite, Sprout Social or your favorite content management platform.
  • Be consistent and share relevant content on a daily basis.
  • Follow interesting people and brands. Share their content.

 

If you pick up someone’s work and put it on your blog, or mention a fact without crediting the source, you’re not building shared credibility. You’re just abusing someone else’s effort.” I would also add that this goes for tweets, posts or any other content. It is actually easier to share on Twitter, Google+ and Facebook than it is so cut, paste and steal someone else’s work. Hit retweet or share. Be cool. Don’t steal. 1

  1. Peg Fitzpatrick, Feed the Content Monster: How to Curate Content↩