SEO & Social Media Key for Content Marketing
Social Media directly impacts your business’s Search Engine Optimization (SEO) efforts and search engines influence your social media presence.
Just because Facebook and Twitter aren’t driving you a ton of sales doesn’t mean you shouldn’t leverage them. Why? Because both Google and Bing use data from social sites to determine how to rank your website.
I’m a broken record…
It ALWAYS starts with relevant, compelling content that engages visitors and delivers greater search engine performance
First: It ALWAYS starts with relevant, compelling content that engages visitors and delivers greater search engine performance.
5 things you’ve Learned, Never to Forget and Promise to be Consistent
1. Social Shares are the new LINK BUILDING
Think! — why did Google ever allow links to determine which websites ranked above all the others? Simple: Links were like “votes” for your website. The more votes you get, the better off you are. So SEO companies started building links (aka “votes”) manually.
Then, Google — to counter all of the fake voting — figured out that some votes should count more than other votes. So SEO companies went around manufacturing websites with the best votes. And Google, finally, realized that SEO link building would never work long-term for ranking websites.
So Google started penalizing websites with “fake votes” (which is basically anyone who pays a company to do SEO link building for them). Seeing a trend here? The idea behind links as a ranking factor is a very good idea, but since it’s become so easy to manipulate, Google has been forced to turn to social media channels which do the same thing but are much harder to manipulate. Link building was always about social proofing (credibility).[/accordion]
2. Google Author Rank
It’s starts with Author Authority
Ever since the launch of Google+, Google’s search engines have become more integrated with social cues and features for the growing social network. Google allows an Author to associate his or her content with their Google+ profile to make sure their Google Account and bio are linked to the content in search engine results.
By including the rel=”author” tag on your website, linking the websites you write for in the bio of your Google+ profile, and including a link to your Google+ profile in every article you’ve written, your author listing will appear in the search entries. (FYI: this is quality content if you didn’t notice — shhhhhh, it’s a secret.)
This is important to build credibility for your content appearing in search engines, further driving recognition and trust with your audience and content creators. The listing will pull in the name, photo, and the amount of followers the author has on Google+ in addition to the URL, title tag, and meta description of the web page.
The benefits of how an author is ranked are continuing to grow past a listing in the search results to more visibility in search engines overall called in-depth articles.[/accordion]
3. Fast – Speed
Quick, Fast, Now! …how long does it take Google to index your page… not long if you push it to your Social Media Network.
We’ve said it before, when content shared across social media is taken into consideration by search engines as indication of quality information that should be ranked accordingly. The more links a page on your website has, the quicker the search engines index this content in the rankings. Since social media can help influence the amount of links a piece of web content receives in a shorter period of time, it can often speed up the process of indexation of the content in search engines.
4. Stellar Ranking for Social Connections and Followers
Content that has been extensively tweeted about can cut indexation time by 50%, while reducing the time it takes a Googlebot to find your content from 2 hours to 2 seconds. The speed at which your content is indexed is affected by many factors such as how many people tweeted the content, the influence of the people who tweeted the content, and the time frame in which this content was shared.
This is why some of you who made affective SEO changes to your content from reading the previous articles have commented to me that they don’t see the changes to their SEO Data right away. Do you understand why it can take awhile? Now you know how to speed up that process and get Google to index your content quickly.[/accordion]
[accordion head=’5. Boost Relevant Keywords from Shared Content & Your Profile’]
Keywords used throughout social media factor into where content ranks in search engines from two sources:
- The Content being posted and
- The Profile Information of each social account
Start by ensuring that all of your social media profiles are filled out as much as possible with relevant information about your business, while naturally incorporating the name of your company and your most important keywords.
Your name, URL, and bio are typically the most important aspects of your social media profiles that search engines take into account. For example, when searching Nutella, most of the top results on the first page of Google are Nutella’s social profiles (and there are lots of them), next to their website and recent news articles.
DO NOT STOP Using your Keywords in the content you’re posting across Social Media. Please incorporate them into the content you’re posting by covering similar subject areas to the types of searches people are making on search engines to find your type of products or services (think of using or creating “Phrases” that humans might use to find your Content).
For instance, if your company is Nutella then it might be prudent to create content about different dessert recipes using Nutella and then share this content on all your Social Media chanells. By providing the content your audience is looking for in the search engines, you might able to attract some of the traffic around those keyword phrases.[/accordion]1
SEO isn’t “all” Technical anymore
These are just a few simple ways for you to be aware of how important Social Media is to your Website Optimization so your target Market Audience can find your Product, Service or Information on the Internet.
Need help understanding these principles, or Expert Consulting to implement your SEO Optimization for your Business. Please contact us, we want you to succeed!
Do the WORK or Hire Us if you want to stay on top of Search Heap.
8 Ways Social Media Affects Your SEO, BRIAN HONIGMAN
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