Large or small, I know several of you that I have met with recently or that I will be meeting with who are doing some deep thinking or should start the “Discovery” process if you want to optimize how you capture new markets and customers.
Discovery is what happens when the “Universe” (or Scott Sakamoto) helps you encounter (discover) something you didn’t even know you were looking for…
Search vs. Discovery and Making Your Own Reality
Search and Discovery are not the same; in fact, they couldn’t be more different. 1
The Truth Is Difficult Sometimes
How honest are you willing to be with yourself? I know it’s not always easy (scary) being that honest with yourself and/or for the business, you’re trying to operate profitably. I’m guessing most of us wake up in the morning creating our “Own Reality”; we look at ourselves in the mirror along with our unique style of “self-talk” to get us going (motivation). You’re not alone. Most successful folks I know make their own realities, and that’s OK because if they didn’t, they would soon disappear from themselves. We all have egos; it’s a matter of how we train ourselves to use it properly and constructively. (More on that in another article)
Search: Is it for You or Them (Your Customers)
Search is what we call the action of knowing Who, What You Want … and “Searching” until you ultimately find it … Who Are You? What is Your “Value” … to and for Others?
Discovery: Is Magical “I would never have thought of that!”
Discovery, on the other hand, is what happens when the “Universe” (or an organization, or Scott Sakamoto) helps you encounter something you didn’t even know you were looking for.