Referrer Spam, Spam, Google Analytics,

First, I’ve Got Your Back!

Second: Look for “” on your Google Analytics Page Statistics. You see it? Yep; You have it…

I was kicking around and checking up on some of my Current Projects the other day and I got a surprise in the form of this “” link I was seeing all over the place. Guess what? I learned what “Referrer Spam” is and I am now sharing how I got rid of it… Read on…

First, What the heck is “Referrer Spam”?

Referrer spam (also known as referral spam, log spam or referrer bombing) is a kind of spamdexing (spamming aimed at search engines). The technique involves making repeated web site requests using a fake referrer URL to the site the spammer wishes to advertise. Sites that publish their access logs, including referrer statistics, will then inadvertently link back to the spammer’s site. These links will be indexed by search engines as they crawl the access logs, improving the spammer’s search engine ranking. Except for polluting their statistics, the technique does not harm the affected sites.

At least since 2014, a new variation of this form of spam occurs on Google Analytics. Spammers send fake visits to Google Analytics, often without ever accessing the affected site. The technique is used to have the spammers’ URLs appear in the site statistics, inducing the site owner to visit the spam URLs. When the spammer never visited the affected site, the fake visits are also called Ghost Spam. 1

Simply: A Website sends fake traffic to Your Website, to increase its own Google Page Rank. NOT YOURS! referrer spam is designed to create repeated site requests to the website it lands on. The benefits that referral spammers have with this tactic is that it will help them advertise the website they want people to visit and it will also improve the spammers’ search engine ranking. 2

Solution: Add a filter to your Google Analytics account to remove the traffic from your reports.

How to Exclude a Single Referrer
From google:

Google Analytics, New Filter, Spam FilterFollow these instructions to create a new filter.

First, Log into your Google Analytics Account and go to your Admin Tab.

Next, click on the “Red” “New Filter” button — you can’t miss it unless you have an outdated Browser. Now, you’re ready to go.

1. Set the Filter Type to Custom
2. Click the Select filter type from the drop-down menu and select Exclude
3. Set the Filter field Campaign Source​
4. Enter a Filter Pattern containing the domain of the referring source which you would like to exclude.

For example, ““.< That’s It — All Done. You’re safe for the time being.

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