Someone pinch me = Did I write this in my sleep using a different name?

I’ve been meaning to mention this book by Michael Hyatt, “Platform” that I was just made aware of recently by @talkinglions and Scott Pillsbury at Everything Works a Little.

I thought it was auspicious that 2 people mentioned Michael Hyatt in the same week just days apart = so as you know, I’m curious and I’m now half way through the AudioBook when it dawned me that this is the same stuff I’ve been advising my clients to do = Go Figure!

I know Scott Pillsbury is a fan; reading Hyatt’s blog and utilizing his worksheets… If it’s good enough for Scott, I’m in

I’ll be reviewing and discussing this in depth later = hopefully with Scott Pillsbury = Stay Tuned!

From Michael Hyatt’s Website:

A Platform Provides Three Benefits

A platform enables you to cut through the noise and deliver your message or product right to the HEART of your best PROSPECTS.

A platform provides three benefits:

  1. A platform provides visibility. The word platform itself is a metaphor for a stage on which you are elevated above the crowd. It makes it possible for everyone in the audience to see you. This is especially important in the noisy world I’ve described.
  2. A platform provides amplification. It enables you to be heard above the roar of the crowd. The noise. Modern sound systems leverage natural acoustics and make it possible to speak before tens of thousands of people. Today, modern media—especially social media—provide an opportunity for you to extend your reach even further.
  3. A platform provides connection. Traditional media platforms make possible a kind of one-way conversation. You “know” the talk show host, the performing artist, or the conference speaker. But social media has taken this to a whole new level. It makes possible two-way conversation—in other words, engagement.