Last week I was invited to review Guy Kawasaki’s newest edition of his 2004 book “The Art of the Start 2.0“. I’m excited to be able to read it, review it and share with you my “Wow” moments from Guy Kawasaki’s new book. I’m sure there will be Nuggets of Good Stuff to share = Stay Tuned.

Art of the Start 2.0

The Art of the Start is a popular 2004 business book written by Guy Kawasaki. It focuses on entrepreneurship and key points about starting a business, bootstrapping, and pitching new ideas to potential investors.


Kawasaki opens by listing the five most important things an entrepreneur must accomplish.

  1. Make Meaning: How will you make the world a better place?
  2. Make Mantra: Forget "long, boring, and irrelevant" mission statements.
  3. Get Going: Build something. "Don’t focus on pitching, writing, and planning".
  4. Define Your Business Model: "You have to figure out a way to make money."
  5. Weave a MAT (Milestones, Assumptions, and Tasks): Compile a list for each of these to keep you "on track when all hell breaks loose".

In the Meantime

The Art of The Start with Guy Kawasaki


The Top 10 Mistakes of Entrepreneurs with Guy Kawasaki


Published on Oct 3, 2014
The Berkeley Entrepreneurs Forum welcomed Guy Kawasaki, chief evangelist at Canva and Executive Fellow at the Haas School of Business to talk about The Top 10 Mistakes of Entrepreneurs. The audience learned about what not to do when building a company–from the inception to the exit from this celebrated entrepreneur, innovator, venture capitalist and author. (September 25, 2014)